where it all began
It all started back in 2013 when Ready to Eat CEO, Hamish Coulter, was struggling to find time to cook and prepare healthy nutritious meals. As a competitive athlete in several sports at an international level over the past decade, Hamish knew the importance of eating healthy but wasn’t keen on the time this whole process took. Networking in similar circles Hamish came across more and more people having the same issue…. this is where the idea of Muscle Fuel was born and then a few months later Hamish made it a reality.
“Eating healthy is near the top of everyone’s agenda in todays world. Kiwi’s are looking for meals that are nutritious, taste great and we won’t compromise on quality. Having a large menu of easy, convenient, healthy fresh pre-made meals available takes the guesswork out of eating well and makes a healthy eating lifestyle achievable for everyone.”
Muscle Fuel expanded on its original concept today for anyone and everyone of all activity levels, not just athletes. It is now produced and distributed by a larger parent company;
HEALTHY FRESH PREMADE MEALS
We believe the key to eating healthy is enjoying what you eat and having a variety. Our team of creative chefs work with New Zealand’s top suppliers to get the best locally sourced ingredients to create delicious seasonal meals.
All meals are hand packed to ensure you receive portion controlled nutrition that is premium quality.
The production facility our meals are manufactured in is at the top of the industry in New Zealand. It operates under a custom Food plan monitored and audited by the government agency – Ministry of Primary Industries (MPI). Our customer’s safety when consuming our products is at the forefront of our production ethos so we take every reasonable precautionary step to ensure every meal is produced to the highest safety of quality and food safety.
You can see more about our master company Ready to Eat here – www.readytoeat.co.nz
We want our customers to have the best experience possible and that starts with a group of people who are skilled and passionate about what they do! Muscle Fuel is a lifestyle… and it’s one we all believe in. Our team of over 50 members across several departments all work with the same focus, to bring you the best healthy fresh pre-made meal possible. A constant improvement culture streams through our entire business from new product development, production, customer service and business and distribution systems. Always striving to be better at what we do so you, the customer, can have a better experience.