where it all began
It all started back in 2012 when CEO Hamish Coulter was struggling to find time to cook and prepare healthy nutritious meals. As a competitive athlete across several sports at an international level over the past decade Hamish knew the importance of eating healthy but wasn’t keen on the time this whole process took. Networking in similar circles Hamish came across more and more people having the same issue…. this is where the idea of Muscle Fuel was born and then a few months later Hamish made it a reality.
Today Muscle Fuel caters for anyone and everyone, not just athletes, and is produced and distributed by a larger company;
‘Ready to Eat Ltd’
HEALTHY FRESH PREMADE MEALS
We believe the key to eating healthy is enjoying what you eat and having a variety. Our team of creative chefs work with New Zealand’s top suppliers to get the best locally sourced ingredients to create delicious seasonal meals.
All meals are hand packed to ensure you receive portion controlled nutrition that is premium quality.
“Everyone comes to work and genuinely wants to be here, how cool is that!”
-Hamish Coulter CEO Ready to Eat
We want our customers to have the best experience possible and that starts with a group of people who are skilled and passionate about what they do! Muscle Fuel is a lifestyle… and it’s one we all believe in.